Freelancing Digital Media Marketing Specialist

Job Summary:
We are seeking a creative Digital/Social Media Marketing Specialist for freelance work. The ideal candidate should have a strong grasp of social media platforms, strategies, and tools to drive engagement, increase brand awareness, and promote our products or services. You will be responsible for building and managing our social media presence, crafting engaging content, and tracking performance to ensure successful outcomes.

Key Responsibilities:

• Develop and execute social media strategies that align with company goals.
• Manage and maintain social media accounts across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Create, curate, and oversee high-quality content, including images, videos, graphics, and written copy tailored to each platform.
• Design and launch targeted social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
• Proven experience as a Social Media Marketing Specialist or similar role.
• Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their unique audiences.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, or other graphic design software.